Olive This Olive That
olivethisolivethat.com
0.5%1.2%
Store conversion rate
Shopify Analytics, four weeks before to four weeks after. Nearly all orders from mobile.
Small faults, just before the card number
The navigation only worked after a scroll. Price, size and Add to cart sat below the fold. The cart gave no sign of how payment would work.
What I changed
- Faults: fixed the navigation, and others on the same path.
- Product page: shrank the image so price, size and Add to cart fit the first screen.
- Cart: put the payment methods under checkout, and tightened everything above it.
- Collections: tidied, not rebuilt.
What I left alone
Shopify’s native checkout, which was already good. No rebuild, no new photography, no meetings to sit through.
Before

After

Before

After

Before

After

