Jackson, TN

Joshua

Santhosh.

Joshua Santhosh
Mobile eCommerce CRO
Jackson, TN

I help DTC brands turn mobile traffic into revenue. Background is fullstack development with a focus on conversion-focused mobile work: checkout flows, PDPs, sticky CTAs, and the components most often leaking add-to-carts.

josh@joshuasanthosh.com
●Recent work
№01

Ecommerce build-out for ReNew Biomedical

Ecommerce build-out for ReNew Biomedical
Context
ReNew is a ~85-person medical equipment depot serving EMS, post-acute, and alt-care organizations across North America. They sell, repair, and service diagnostic, monitoring, patient handling, and therapeutic equipment. They needed an ecommerce experience that could carry that breadth without losing buyers in it.
What I built
Assembled and shipped the live product detail pages, building out the frontend from the existing component system and wiring in the product content and copy. Section reference: renewbiomedical.com/category-product/defibrillators/
Conversion-focused decisions
  • Built the pages clarity-first rather than decorative: the right priority for a B2B clinical buyer, who buys on specifications and detail
  • Advocated for pulling back animation and motion to keep the section's structural, serious tone. It was a call I had the latitude to make, and established wisdom for a clinical buyer: restraint reads as trustworthy and keeps the focus on the specs
№02

Product UX for HomeSoule antiques & home furniture

Product UX for HomeSoule antiques & home furniture
Context
Brick-and-mortar furniture and antique retailer making the jump online. Inventory is visually driven and every antique is one-of-one, so the product page had to make individual pieces feel desirable enough to drive an online inquiry or purchase.
What I built
Heavily involved in building out the product page experience. Live example: homesoule.com/product-category/antiques/
Build approach
  • Took an expert designer's product-page direction and implemented it faithfully on a WooCommerce store
  • Bent the WooCommerce block builder to match that design rather than settling for the theme's defaults
  • Switched off default block and theme behaviors where they fought the design, taking the cleaner route to the look we were after
№03

Client work through Frontline Creative Studios

Client work through Frontline Creative Studios
Context
A range of engagements delivered through Frontline, the creative agency I work at. Scope varies from component-level fixes to full site builds depending on the client.
What I built
Selected clients and scope:
Clients & scope
  • Master Medical Equipment (mmemed.com): component builds and admin work on product pages for ReNew's sister company (~55 employees, shared building and founder)
  • 2K (2kllc.com): built the site end-to-end for a small client engagement
  • Health Break (healthbreakinc.com): component builds and on-site implementations
  • Jackson TN Fire (jacksontnfire.com): informational site for the fire department
  • Frontline Creative Studios (frontlinecreativestudio.com): the agency runs 20+ client sites, and I've worked on a large majority of them
№04

Recent component showcase

Recent component showcase
Context
A reusable video testimonial carousel pairing customer testimonials with video proof. Built to slot into product and landing pages where social proof needs to do real work without degrading mobile performance.
What I built
A self-contained component pairing testimonial copy with video and an image of the customer for added human proof.
Conversion-focused decisions
  • Mobile-first build: optional configuration to cap visible videos at 1 or 2 on tablet/mobile (versus up to 8 on desktop) to protect performance on lower-bandwidth devices
  • Lazy-loaded video sources to keep mobile LCP from regressing when the component is added to a page
  • Poster image fallback so the section never appears broken on slow connections
  • Designed to sit above-the-fold without pushing the primary CTA off-screen on mobile
№05

Private client work

Private client work
Context
Independent paid engagements taken on outside of agency work, for local businesses needing end-to-end builds.
What I built
Two private engagements:
Engagements
  • Life insurance firm: end-to-end site build for a local firm establishing their online presence
  • Pressure washing company: site built to convert outbound advertising traffic into booked jobs
●Experience
  1. Fullstack Developer · Frontline Creative Studios
    Jan 2024 – Present

    Build production web experiences for client brands with a focus on mobile-first conversion: checkout flows, PDPs, custom components, and performance work.

  2. Fullstack Developer Intern · Master Medical Equipment
    Aug 2023 – Dec 2023

    First professional dev role. Shipped production features across the stack.